Notes from the Journey of the Radio 702 / Cape Talk Money Show R1000 ($100) Business Startup Challenge
How I made a Profit in just 6 Weeks and How You Can Too
Tips for Micro-business Entrepreneurs

Sunday, November 25, 2012

More Christmas Markets..!


Our first Christmas Market was a wonderful success. It really was a stunning vibe, I hope the photo gives a sense of the atmosphere, which was heightened with a sense of “intrigue” as husbands waited for wives to walk on to the next table before sneaking back to buy a Beautiful Bracelet as a gift for her! A few people commented that they had avidly followed the Radio 702 Money Show Challenge, it was lovely to meet and chat to them.

With such a lovely start to the Festive Season, we are really looking forward to this coming Friday evening, when we will be at the Midrand Urban Moonlight Market and Carols...

Saturday, November 24, 2012

Join us for this Wonderful Christmas Moonlight Market!

Join us later today for a stunning event inside Kyalami Estates, considered the BEST Residential Estate in the  Country! The Christmas Moonlight Market will be held today (5-9pm) in the Main Park, Gosforth Avenue, and promises to be excellent in the style of any previous events hosted on the Estate. There will be live music, entertainment for children, a Marquee (in case of rain) and professional lighting. And many Christmas Gifting ideas amongst the many stalls (do visit Beautiful Bracelets). The food on sale is likely to be great, and the ambience will certainly be magical. Should you decide to attend, please contact me directly (you can do so even by leaving a comment at the bottom of this post, I will get back to you and provide you with an entrance code for the Main Gate which you will need for access).

Friday, November 23, 2012

Preparing for Christmas Markets..

Although people have already been purchasing Beautiful Bracelets with a view to giving them as gifts for Christmas, today we have been preparing energetically for a Christmas Moonlight Market tomorrow (although it's being branded as a "Festive Moonlight Market". Really looking forward to this one. It's our first Moonlight Market. So there wasn't time for much else, but the highlight of my day was an email from a customer (following on yesterday's Blog post) who said:

Just to let you know I received my Beautiful Bracelet on Wednesday (delivered) and it makes me feel good, beautiful and capable. Thank you, and all the best...

This is exactly the kind of response we love!

Thursday, November 22, 2012

Customers Who Love Beautiful Bracelets!

I surprise myself that even after having arranged delivery via courier of quite a number of Beautiful Bracelets to various customers from across South Africa and overseas, I STILL wait, holding my breath each time, to find out whether the person is happy with their order and with the product. To date, between 25% and 30% of all Beautiful Bracelets sales have been online sales. And since my desire is for this online business to really take off and do well, I am probably a bit intense over making sure I do it right.

I don't want to pressure anyone by calling or emailing too quickly. So usually I just wait. Of course, if I had no response within a reasonable period, I would follow up in case there is a problem (thank goodness, no problems to date). I do have a 100% guarantee/returns/refund policy but hope it is never needed. This past week has had the most orders generated so far and many of the deliveries reached their destinations. I am so happy to have received ecstatic, happy responses from customers so far:

Here are a few highlights from comments by customers since the inception of Beautiful Bracelets on 1 October (for the Radio 702/Cape Talk Money Show R1000 Challenge):

The first delivery was actually to a customer in Ladysmith, Kwazulu Natal, who found out via Facebook. (A Facebook friend via other friends of mine): Received today...early Christmas shopping....they are beautiful Valerie Pole...love G.

Thanks Valerie. Good product, delivery and service. Well done. Good luck with your competition. (Comment by a client on “HelloPeter.com” by a customer who heard about Beautiful Bracelets as a result of the Radio 702 Money Show Challenge)

I have received the bracelets and they are STUNNING!! Thank you very much they are going to make beautiful Christmas gifts for my daughter and granddaughtr from the UK. (a client in Johannesburg who was probably referred as a result of a delivery of Beautiful Bracelets to another customer who works at the same place).

Yesterday I had 2 phone calls from clients who were ecstatic with their delivery of Beautiful Bracelets. One of whom was The Ballet Box, a shop in Cape Town which is selling Beautiful Bracelets. They ordered 10 Beautiful Bracelets and sold 4 immediately on unpacking them! Her comment on her Facebook Page: JUST UNPACKED! .... hurry hurry...10 ordered, 4 sold already.....1000 Beautiful Bracelets you rock! I love the quality - a nice weight and no scimping on the quality of beads and packaging!


Another Facebook customer (a friend I haven’t seen since school!) said today: Just to let you know that I have received my order and the bracelets are stunning. All the girls at work loved them and I have given them your website so I hope you get some more orders.Take care...

So how DO you create raving fans?

By delivering an excellent product, and giving legendary service. May the compliments continue. I will do my best to ensure continued success!

Wednesday, November 21, 2012

Why Am I in Business?

Very few people ask themselves this question, especially people starting a business for the first time, and sadly they might only ask the question if they fail. The stats are high for failures of startups and I hope to give help that would give you a greater chance of not being one of the casualties if you are considering starting a business or have already.

Some of the reasons might include:
  • To set oneself up for retirement.
  • To have a certain lifestyle.
  • To fire your boss
  • To prove something to yourself, your parents, or life partners/family
  • To cash in on a great idea or opportunity
  • To create a legacy for your family when you move on
  • To be financially independent
  • To make a lot of money and live at the sea
My own reason for being in business is to make the maximum profit possible in whatever business it is, so that I can be a conduit of financial blessing to many people firstly by providing employment and secondly by providing practical help and donations to certain registered Charity Organisations, like the Starfish Foundation. My own view is that it is crucial for a business to be tithing, or donating a minimum of 10% of profits to a beneficiary from Day 1 of the business. Today I received the thank you letter from the Starfish Foundation for 100% of Profits of Beautiful Bracelets in the first 6 weeks:

Starfish brings life, hope and opportunity to children left orphaned or vulnerable in South Africa. On their info sheet, they state:

South Africa is experiencing the largest HIV and AIDS epidemic in the world, with a 10.6 % national HIV prevalence rate. Approximately 22% of the country‟s 18.6 million children are affected by HIV, with over 2 million children left orphaned, with the number of children with neither a mother nor father having more than doubled since 2002. 60.5% of children are living in poverty, where the monthly per capita income is less than R522, with 28.8% and 16.3% of children living far from any health facility or primary school, respectively.
(The South African Child Gauge 2010/2011).


Beautiful Bracelets will be continuing to donate a minimum of 10% probably to a similar non-profit linked to my church, being Acts of Love as well as continuing with donations to the Starfish Foundation since their cause is close to my heart.. At the moment this ministry is involved with a Shoebox Project, where 1000's of orphaned children in the Midrand area will be receiving a gift at the Annual Christmas Party arranged by the Acts of Love Charity. There are many different projects they are involved with throughout the year, bringing practical help to the hungry and hurting in the area.

Tuesday, November 20, 2012

Week 7 Reportback!

Today was a good day, I had more customers coming back to buy even more Beautiful Bracelets as Christmas Gifts, and much of this business was repeat business. Which is gratifying. And I received a phone call from a customer in Cape Town who was ecstatic, having received her Beautiful Bracelets order. So far the feedback from all customers who buy online has been great. The best customer is a happy customer who buys again!

I am toying with the idea of continuing with a weekly summary and feedback report as I did in the first 6 weeks. Perhaps continuing to Week 10. But Week 7 has been the busiest yet, I have been literally "run off my feet" with the Beautiful Bracelets Business. Just when I thought, great, the challenge is over, now I can rest a few days and put my feet up. Not so. The orders in the first 3 days after the Grande Finale exceeded the first 3 weeks of the Money Show Challenge, it has been quite something to keep up! Especially as all the profits are in the hands of Starfish, one would usually re-invest profits especially in a Startup situation. Since I want to keep this R1000 as close to the original idea as possible and just see how far it can go within 6 months, I will invest R4850 of my own money into the business to put it back to a "real life" scenario.

From now on, Beautiful Bracelets needs to secure its own Markets (flea markets) and it turns out, places like  Irene Market apparently have a waiting list of 2 years! Which is why it was wonderful to have the support of people like Corlia who has an existing Antique Jewellery Section and broke her own rules to "host" Beautiful Bracelets for the duration of the Money Show Challenge (It is quite a responsibility to take on other people's products due to high theft levels at these Flea Markets: a shocking thought). We have been accepted onto at least one Christmas Market (although it seems some of them prefer to be branded as "Festive" markets). And another to confirm shortly. Then I have so many other avenues to explore, it is time-consuming, but this is the groundwork needed, and it will be covered. My business coach said he wanted me to double employees and profits in the next 6 weeks. That would be great, especially since this is traditionally a good time of year to be selling "gift" items like Beautiful Bracelets! As I go forward, I will let you know where Beautiful Bracelets may be found and what I am doing to boost sales. One new store where you can find Beautiful Bracelets probably within a day or so, is at The Ballet Box in Tygervalley, Cape Town.

Beautiful Pendants
The other great thing is I managed to secure the domain www.beautifulpendants.co.za which will point to Beautiful Bracelets and we will be launching Beautiful Pendants shortly due to popular demand. At the Grande Finale of the Money Show Challenge, Tracey Webster, CEO of the Branson Centre of Entrepreneurship actually said to me (live on air): you should branch out into a wider range of products like necklaces/pendants and earrings. Well, one of the new Beautiful Pendants had already been presented to the Starfish Foundation Charity Art Auction and I have had requests from clients who want to buy matching sets. So Beautiful Pendants will be available soon!

Monday, November 19, 2012

Anything is Possible

One of the best things that has come out of starting "Beautiful Bracelets" (as a result of the Radio 702/Cape Talk Money Show Challenge) is that I have had wonderful comments, compliments and even phone calls from complete strangers, some of whom would like to start a micro-business (or already have). Some of these started a micro business as a result of realising it can be done, many of them saying they were specifically encouraged to start as a result of the Money Show Challenge.

My favourite comment of all came today in an email from a customer in another City who purchased from Beautiful Bracelets online:

I just transferred money for the bracelet and look forward to receiving it.

You know what?
I hardly ever, well I could say never wear jewellery.

However wanted to have a bracelet because it will be a fabulous reminder that 'anything is possible'.

Isn't that just wonderful? Yes, I believe it.

Anything is Possible.
Beautiful Bracelet as sold on the website