Notes from the Journey of the Radio 702 / Cape Talk Money Show R1000 ($100) Business Startup Challenge
How I made a Profit in just 6 Weeks and How You Can Too
Tips for Micro-business Entrepreneurs
Showing posts with label using Twitter to promote your business. Show all posts
Showing posts with label using Twitter to promote your business. Show all posts

Monday, December 3, 2012

Re-Seller Opportunities

In some countries (USA for one), you need to ensure you have the necessary permits:a Re-seller's Licence or Permit. I can't find anything like that in South Africa nor have I ever heard of it, if anyone has please let me know! The reason is that the VAT portion is removed for parts of the transaction. That isn't really applicable in this case since the VAT registration threshold in South Africa is R1million of taxable supplies per annum (2012). Beautiful Bracelets will be thrilled when it reaches that level!

I had been looking at other ways to sell Beautiful Bracelets, which included Re-Sellers, when people started approaching me directly to Re-sell Beautiful Bracelets, even from overseas! (Australia). The ones I am most excited about are the students, who at the moment in South Africa have their summer break of 2-3 months over December/January. Today I met one of them, who had listened to the entire Money Show Challenge and had been inspired by it to create her own small business on the side whilst she continues to complete the final year of her IT degree next year. I find this very exciting, because this is really the best way to solve the unemployment situation in South Africa in my view: Students need to be thinking about business already whilst working on their studies.. The long vacations are the perfection opportunity to practice starting a small business, and if you or someone you know is in that scenario, why not use the model given in the Radio 702 Challenge, and make a decision to work as hard as you can and see if you can make a go of it? The worst case scenario is you used R1000 and got no return. Or R50. Or, you could generate a profit of R3,750 or R4,850 or R12,000 or, like the incredible Pavlo Phitidis maybe you also have a brilliant idea and with a whole lot of hard work can multiply it into nearly R70,000 in just 6 weeks! 

It was truly gratifying today to be told by this Student that she had been inspired by the R1000 Money Show Challenge to do it herself which is why she contacted me to start her own small business, using her social networks to sell Beautiful Bracelets!

Monday, November 26, 2012

Twitter Tips to Promote Your Startup Business


Before the Radio 702 Money Show Challenge on 1 October 2012, although I had a personal Twitter account, like so many others: I never used it. So I had to become an expert on Twitter (and many other things) in a hurry since starting Beautiful Bracelets! I have a few tips for those who, like me, are fairly new to Twitter. I could probably do some of these things a bit better myself, I’m still learning! I am including some things that put me off Twitter so I hope I am not offending anyone by mentioning it here. Feel free to leave a comment or a tip, I am quite happy to consider other points of view or ideas. I’m still growing, learning and changing to become better at this each day:
  • Don’t spam your Followers by sending out too much info in a rapid succession of Tweets. Rather use something like Hootsuite or Tweetdeck and schedule the information in say, 5 short Tweets over the period of a week or so.
  • It is better not to have your Facebook/Twitter accounts linked, I noticed very quickly that people don’t like it. It feels too much like Spam.
  • No graphic details. Don’t tell me what you ate for breakfast, lunch or supper unless you’re a restaurant. Maybe I’m squeamish.
  • Reach out to your Audience in a friendly way and tell them things that may be of interest to them. The kind of things that others “retweet” will give you an idea of what people like to hear about. Tailor this to yourself and your tweeting.
  • Be Retweetable! Add Tweet buttons to your website and Blog. Make it easier for others to retweet you. Keep your Tweets to under 120 characters or less if you want to allow commentary.
  • Tweet to Inspire or Inform: Some of my best viewed content was as a result of the following Tweets: “Anything is Possible”, “How to GetYour Products into Retail Stores”, “Have a Vision for Your Business”. In each case, I quoted the link to the related Blog Post on the “1000 Beautiful Bracelets” Blog.
  • Track your success. Google Analytics is a great tool for this. What is the point of using Social Media or Blogs if you don’t track everything and keep yourself up to date with what’s of interest to your audience? 
  • Be relationship-focused and keep the human-interest angle top of mind.

Finally, please Retweet this Post!