A Blog is a useful tool to inspire or help others, provide updates, information about new product launches and opportunities as well as to share greater detail on a highlight or opportunity with your potential customers that may be too much information for other platforms (website or social media). Some tips:
Don't become too promotional. People don't want to read advertisements, if they want to do that they will click on the adverts at the side of your Blog. Make sure the links to your website are clearly visible. A reader pointed out that the link to Beautiful Bracelets wasn't clear (actually he said it wasn't there). It was, but I fixed the visibility.
Plan Ahead. Work out what themes you want to cover, perhaps a series of topics you want to write about. I don't believe a Blog should be too long. Break up one potentially over-long post into several rather than load your reader with too much information in one sitting. People are more likely to follow your Blog longer term if your posts are organised.
Use Photos. Give your page a visual interest with good photos. Bad quality ones can make it look cheap. Take photos of your business in action, your products on the go, your employees, custsomers/clients or other businesses you interact with. Makes it more interesting to read. If you can't take your own quality photos (which I feel is the best way, at least they're original), use stock photos.
Be hands on. Encourage action. Ask for feedback. Platforms like WordPress or Blogger make it very easy to create and manage a Blog. You can read a comparison of the two here. Get a dedicated domain. This Blog actually goes under www.1000beautifulbracelets.com.
Generate Sales and Leads for your Business. Referrals (or clickthrough's) from this Blog to the Beautiful Bracelets website have resulted in sales. And that, for me, is a very good reason for a Blog. The other reason is to help and inspire people who are perhaps thinking of or already running their own businesses.
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