A discussion between Pavlo Phitidis and Bruce Whitfield on the Radio 702 /Cape Talk Money Show this evening touched on making goals for 2013. This is something I always try to do ahead of time for each New Year. Not Resolutions that will be thrown out by February: Specific Goals... I have found that when I set specific, measurable goals with time limits on each one, I tend to have an 80% success rate in achieving whatever goals are on the list. This does indicate that the goals were achievable, but I do try to “stretch” myself each time. Just a little. Although perhaps some of the 20% not achieved fall into the unrealistic type of goal. It’s still worth it to me. Sometimes those unreached goals just need a little more time to reach fruition.
So I decided to put some of my goals “out there” I haven’t sat down yet and written the specific plan, but I already know what some of them are likely to be. Some of these goals are an extension of certain things that I already know will be happening in 2013.
So one of my goals will relate to publicity. I am aware that there will be an article appearing in the January 2013 edition of EntrepreneurSA Magazine. This article will be on the Money Show Challenge which ran for 6 Weeks from 1 October to 12 November 2012. So this triggers a goal which will stretch me a little but won’t be impossible relating to publicity: I make it my goal to have 6 Press Releases published during next year. That works out to about 1 every 8 weeks. Should be possible.
Another goal relates to increasing Followers on Twitter and Facebook for Beautiful Bracelets. I would like at least 1000 Followers on Twitter. To this end, I will run a Competition on Facebook and Twitter (this seems to be what everyone else does to increase Followers if you’re not a Celebrity!). So I will do my best to run a Valentine’s Day Competition. Should be fun! Keep a look out for that.
The third Goal relates to the Book which is due to be published in April 2013: “1000 Beautiful Bracelets” How I made a profit from R1000 ($120) in just 6 weeks and how you can too. You can pre-order this Book on the Website, Beautiful Bracelets. I once heard that certain Publishers overseas won’t consider publishing a book that cannot make at least 4000 sales from the author’s own circle / contacts. I also once heard that in South Africa, because the market is so small, a book that sells more than 20,000 copies is considered a Best Seller! That seems like quite a minimal number of copies to sell, in my view. So my first goal is that sales of 4000 copies would happen quite quickly (for the sake of the Publisher). And then, of course, I would like to reach the next goal during the year if at all possible – to sell more than 20,000 copies: whether that figure makes it a “Best Seller” or not, it’s a nice figure to aim for. If each person who reads the book actually decides to “do” the book (or put it in the hands of a friend or family member together with the R1000 startup capital to “do” the book), that would be an incredible achievement. Can you imagine what kind of an impact we could have in our country ‘s economy if 20,000 people started a business and employed one other person each.
It would be amazing. A dream come true! I will work on many other goals for Beautiful Bracelets in 2013, but these are enough to start with!
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