Notes from the Journey of the Radio 702 / Cape Talk Money Show R1000 ($100) Business Startup Challenge
How I made a Profit in just 6 Weeks and How You Can Too
Tips for Micro-business Entrepreneurs

Wednesday, December 5, 2012

How to See Opportunities Others Miss


We’ve all seen a great business idea start from scratch and either felt we could have done it or perhaps we even got the idea first and did nothing or told someone else and they ran with it!

Here are some things you can do now to prepare yourself so that you’re ready to grab the opportunity that comes past your nose next time:
  • Practice looking at the details, beyond what’s on the surface. Opportunities are in the details.
  • Train yourself to go the extra mile. Be prepared to do the things others couldn’t be bothered with. There’s very little competition in the second mile.
  • Don’t take complaints personally, rather learn from them. Be thankful and appreciative when people complain about your business. They give you an opportunity to improve, to fine-tune, to hone your business. From the outset, when Beautiful Bracelets started, I listened carefully to comments and criticisms which gave me an opportunity to improve the product. As a result, to date there have been no complaints or returns. But if there are, I will learn from that situation.
  • Embrace change, don’t run from it. This will give you an opportunity to see opportunities that others don’t.
  • Be flexible and adaptable. Someone who is rigid or set in their ways is more likely to miss opportunities whereas research has shown that creative solutions and innovative thinking are more likely a result of flexible thinking and adaptive responses to situations. Rigid thinking seldom solves a problem.


If you follow these tips, then hidden opportunities will attract your attention like a magnet.. Opportunities are everywhere. The trick is to recognise them, and having done so, pursue them!

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